Carbon neutrality is a concept where carbon dioxide emissions are entirely counterbalanced by carbon removal. This can be done through the use of carbon offsets, which are specialist processes and/or technologies that reduce carbon footprint in other places of a company or residential area. However, it can also be achieved by transitioning from processes that release a large amount of carbon dioxide to cleaner, alternative energies.
The “carbon neutrality” term is most often seen in industries which are typically carbon-intensive including, but not limited to: automotive/transportation, energy, industrials, chemicals, and agriculture.
Ethically made product
Below is a brief explanation of the two methodologies for achieving carbon neutrality:
(i)The first method is to reduce carbon emissions to a large degree by using alternative energies (wind, solar, geothermal etc.) that are renewable and therefore, sustainable. Although a common myth is that alternative energies do not emit carbon dioxide, the truth is that although they do, the emissions from alternative energies are a fraction of what is emitted by fossil fuels, thus contributing to a cleaner, healthier society and economy.
(ii) The second method is via carbon offsetting, which is carbon offset is a reduction in emissions of carbon dioxide or other greenhouse gases made in order to compensate for (“offset”) an emission made elsewhere. There are many ways of achieving this such as purchasing carbon credits, funding sustainable projects and carbon sequestration.
How to make a difference
We are delighted to be launching an awareness campaign to inspire consumers to expect eco-friendly methods of last- mile delivery from retailers. With over 4 million parcels delivered each day in London alone, pollution levels in the city are at an all-time high with a 71% increase in van traffic over the last 20 years.
Today (Tuesday 22nd September) is ‘Car Free Day’, with people across the UK looking for more sustainable mobility and delivery solutions. Our new awareness campaign has been developed to educate consumers on alternatives to heavily polluting diesel and petrol delivery vans, positioning e-cargo bikes as a simple, non-polluting solution.
The campaign is fronted by our informative, educational animation examining the impacts of delivery vans in comparison to carbon neutral cargo bikes. We’d love you to give the animation a watch below, and to share with your likeminded friends and family.
If you feel the same way as us, we can email you a letter so you can let your favourite brands know the issue at hand and how serious it is. Thank you!